ConvertKit vs Constant Contact
A detailed comparison of ConvertKit and Constant Contact — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
ConvertKit
Email marketing platform built specifically for creators — bloggers, YouTubers, podcasters, and course creators. Focuses on simplicity and subscriber growth.
Constant Contact
Established email marketing platform known for reliability and ease of use. Popular with small businesses, nonprofits, and event organizers.
Feature Comparison
| Feature | ConvertKit | Constant Contact |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Basic |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Basic |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Template Library | 50+ | 200+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✓ | ✗ |
Pros & Cons
ConvertKit
✓ Pros
- •Built for creators and solopreneurs
- •Excellent visual automation builder
- •Tag-based subscriber management
- •Clean, simple interface
- •Great deliverability rates
✗ Cons
- •Limited design customization for emails
- •No built-in CRM features
- •Reporting is relatively basic
- •Higher price per subscriber than some alternatives
Constant Contact
✓ Pros
- •Very easy to learn and use
- •Excellent customer support
- •Good event marketing features
- •High deliverability rates
- •Social media posting included
✗ Cons
- •No free plan
- •Automation features are limited
- •Templates feel dated
- •Higher price for what you get compared to competitors
The Verdict: ConvertKit or Constant Contact?
Choose ConvertKit if you prioritize content creators, bloggers, and solopreneurs who want simple yet powerful email marketing.
Choose Constant Contact if you prioritize small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution.
ConvertKit offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is ConvertKit better than Constant Contact?▼
It depends on your needs. ConvertKit is best for content creators, bloggers, and solopreneurs who want simple yet powerful email marketing, while Constant Contact excels at small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution. ConvertKit offers a free plan you can try.
Can I switch from ConvertKit to Constant Contact?▼
Yes, most email marketing tools offer data migration or import features. Constant Contact can typically import data from ConvertKit via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, ConvertKit or Constant Contact?▼
ConvertKit pricing starts at Free (up to 10. Constant Contact pricing starts at $12/mo (Lite). ConvertKit offers a free tier — compare features at each price point to find the best value.
Do ConvertKit and Constant Contact have free plans?▼
ConvertKit offers a free plan. Constant Contact does not have a free plan.