Hootsuite vs Metricool
A detailed comparison of Hootsuite and Metricool — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
Hootsuite
One of the original social media management platforms offering scheduling, monitoring, and analytics across multiple social networks.
Metricool
All-in-one social media management platform with scheduling, analytics, ad management, and competitor analysis. Growing fast with generous free plan.
Feature Comparison
| Feature | Hootsuite | Metricool |
|---|---|---|
| Post Scheduling | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Analytics | Advanced | Advanced |
| Social Listening | ✓ | ✗ |
| Team Collaboration | ✓ | ✓ |
| Content Calendar | ✓ | ✓ |
| AI Features | ✓ | ✓ |
| Auto Posting | ✓ | ✓ |
| Platforms Supported | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, Twitch, Google Business |
| Approval Workflows | ✓ | ✗ |
| Bulk Scheduling | ✓ | ✓ |
| White Label | ✗ | ✗ |
Pros & Cons
Hootsuite
✓ Pros
- •Supports all major social networks
- •Strong analytics and reporting
- •Social listening capabilities
- •Team collaboration features
- •Established and reliable platform
✗ Cons
- •Expensive compared to newer alternatives
- •No free plan anymore
- •Interface feels dated
- •Customer support has declined
Metricool
✓ Pros
- •Generous free plan
- •Excellent analytics dashboard
- •Ad management included
- •Competitor analysis built-in
- •Very affordable paid plans
✗ Cons
- •Less established than Hootsuite/Buffer
- •Social listening is limited
- •Team features on higher plans only
- •Some platforms have limited features
The Verdict: Hootsuite or Metricool?
Choose Hootsuite if you prioritize enterprise teams managing multiple social accounts who need comprehensive scheduling and analytics.
Choose Metricool if you prioritize small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics.
Metricool offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is Hootsuite better than Metricool?▼
It depends on your needs. Hootsuite is best for enterprise teams managing multiple social accounts who need comprehensive scheduling and analytics, while Metricool excels at small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics. Metricool offers a free plan you can try.
Can I switch from Hootsuite to Metricool?▼
Yes, most social media management tools offer data migration or import features. Metricool can typically import data from Hootsuite via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Hootsuite or Metricool?▼
Hootsuite pricing starts at $99/mo (Professional). Metricool pricing starts at Free (1 brand). Metricool offers a free tier — compare features at each price point to find the best value.
Do Hootsuite and Metricool have free plans?▼
Hootsuite does not have a free plan. Metricool offers a free plan.