Wix vs Shopify
A detailed comparison of Wix and Shopify — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
Wix
Popular drag-and-drop website builder with 800+ templates and an AI site generator. Offers e-commerce, booking, and business tools built in.
Shopify
The leading e-commerce website builder powering millions of online stores. Purpose-built for selling products online with POS integration.
Feature Comparison
| Feature | Wix | Shopify |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Templates | 800+ | 200+ |
| Custom Domain | ✓ | ✓ |
| Ecommerce | ✓ | ✓ |
| SEO Tools | ✓ | ✓ |
| Blogging | ✓ | Basic |
| Mobile Responsive | ✓ | ✓ |
| SSL Certificate | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| App Marketplace | ✓ | ✓ |
| Ai Builder | ✓ | ✓ |
| Custom Code | Limited | Yes |
Pros & Cons
Wix
✓ Pros
- •Intuitive drag-and-drop editor
- •800+ professional templates
- •AI website generator
- •Built-in SEO tools
- •Large app marketplace
✗ Cons
- •Can't switch templates after publishing
- •Site speed can be slower than competitors
- •Free plan shows Wix branding
- •Storage limits on lower plans
Shopify
✓ Pros
- •Best-in-class e-commerce features
- •Massive app ecosystem
- •Built-in payment processing
- •Excellent inventory management
- •Great POS integration
✗ Cons
- •No free plan
- •Transaction fees on external payment gateways
- •Themes can be expensive
- •Blogging features are basic
The Verdict: Wix or Shopify?
Choose Wix if you prioritize small businesses and individuals wanting a visually rich website without coding knowledge.
Choose Shopify if you prioritize entrepreneurs and businesses wanting the best e-commerce platform to sell products online.
Wix offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is Wix better than Shopify?▼
It depends on your needs. Wix is best for small businesses and individuals wanting a visually rich website without coding knowledge, while Shopify excels at entrepreneurs and businesses wanting the best e-commerce platform to sell products online. Wix offers a free plan you can try.
Can I switch from Wix to Shopify?▼
Yes, most website builders tools offer data migration or import features. Shopify can typically import data from Wix via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Wix or Shopify?▼
Wix pricing starts at Free (Wix-branded). Shopify pricing starts at $5/mo (Starter). Wix offers a free tier — compare features at each price point to find the best value.
Do Wix and Shopify have free plans?▼
Wix offers a free plan. Shopify does not have a free plan.