ActiveCampaign vs Brevo
A detailed comparison of ActiveCampaign and Brevo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
ActiveCampaign
Advanced email marketing and marketing automation platform with built-in CRM. Known for its powerful automation workflows and segmentation.
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, chat, and CRM. Known for affordable pricing based on emails sent rather than contacts.
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Advanced |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Standard |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 250+ | 60+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✗ | ✓ |
Pros & Cons
ActiveCampaign
✓ Pros
- •Industry-leading automation builder
- •Built-in CRM functionality
- •Excellent segmentation and personalization
- •Great deliverability rates
- •500+ integrations
✗ Cons
- •No free plan
- •Steeper learning curve
- •Email designer could be more modern
- •Pricing increases with contact count
Brevo
✓ Pros
- •Pricing based on emails sent, not contacts
- •Includes SMS, chat, and CRM
- •Very affordable entry point
- •Good automation capabilities
- •GDPR-compliant by design
✗ Cons
- •Free plan limited to 300 emails/day
- •Email designer less polished than competitors
- •Deliverability can vary
- •Advanced features need higher tiers
The Verdict: ActiveCampaign or Brevo?
Choose ActiveCampaign if you prioritize marketers who need advanced automation workflows and crm integration in one platform.
Choose Brevo if you prioritize budget-conscious businesses wanting email, sms, and crm in one affordable platform.
Brevo offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is ActiveCampaign better than Brevo?▼
It depends on your needs. ActiveCampaign is best for marketers who need advanced automation workflows and crm integration in one platform, while Brevo excels at budget-conscious businesses wanting email, sms, and crm in one affordable platform. Brevo offers a free plan you can try.
Can I switch from ActiveCampaign to Brevo?▼
Yes, most email marketing tools offer data migration or import features. Brevo can typically import data from ActiveCampaign via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, ActiveCampaign or Brevo?▼
ActiveCampaign pricing starts at $15/mo (Starter). Brevo pricing starts at Free (300 emails/day). Brevo offers a free tier — compare features at each price point to find the best value.
Do ActiveCampaign and Brevo have free plans?▼
ActiveCampaign does not have a free plan. Brevo offers a free plan.