Mailchimp vs Brevo
A detailed comparison of Mailchimp and Brevo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
Mailchimp
The most popular email marketing platform for small businesses. Offers email campaigns, automations, landing pages, and audience management.
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, chat, and CRM. Known for affordable pricing based on emails sent rather than contacts.
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Standard | Advanced |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Standard | Standard |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 100+ | 60+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✓ | ✓ |
Pros & Cons
Mailchimp
✓ Pros
- •Industry-leading brand recognition
- •Easy drag-and-drop editor
- •Generous free plan for starters
- •Good template library
- •Built-in landing pages and forms
✗ Cons
- •Gets expensive as contacts grow
- •Automations are basic on lower plans
- •Limited advanced segmentation on free plan
- •Support can be slow on free tier
Brevo
✓ Pros
- •Pricing based on emails sent, not contacts
- •Includes SMS, chat, and CRM
- •Very affordable entry point
- •Good automation capabilities
- •GDPR-compliant by design
✗ Cons
- •Free plan limited to 300 emails/day
- •Email designer less polished than competitors
- •Deliverability can vary
- •Advanced features need higher tiers
The Verdict: Mailchimp or Brevo?
Choose Mailchimp if you prioritize small businesses and beginners wanting an easy-to-use email marketing platform with a free plan.
Choose Brevo if you prioritize budget-conscious businesses wanting email, sms, and crm in one affordable platform.
Both tools offer free plans — we recommend trying both before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Frequently Asked Questions
Is Mailchimp better than Brevo?▼
It depends on your needs. Mailchimp is best for small businesses and beginners wanting an easy-to-use email marketing platform with a free plan, while Brevo excels at budget-conscious businesses wanting email, sms, and crm in one affordable platform. Both have free plans you can try.
Can I switch from Mailchimp to Brevo?▼
Yes, most email marketing tools offer data migration or import features. Brevo can typically import data from Mailchimp via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Mailchimp or Brevo?▼
Mailchimp pricing starts at Free (up to 500 contacts). Brevo pricing starts at Free (300 emails/day). Both offer free tiers — compare features at each price point to find the best value.
Do Mailchimp and Brevo have free plans?▼
Mailchimp offers a free plan. Brevo offers a free plan.